Volkswagen of America, Inc. and Audi of America, Inc. announced their new and improved branded extended service contracts, pre-paid maintenance programs, and GAP debt waiver and insurance polices for customers.
Volkswagen says it is re-launching its entire ancillary product offering and Audi is introducing a new branded extended service contract and re-launching its GAP product. Both programs are slated for introduction in August and will be overseen and marketed by Volkswagen Credit and Audi Financial Services. The name of the Volkswagen product is RealDriver; the name of Audi's extended contract is Audi Pure Protection.
Volkswagen and Audi say they have partnered with JM&A Group of Deerfield Beach, Florida, to help create and manage both the brands' offerings. JM&A was chosen because they are a trusted and proven performer in the finance and insurance industry with a good track record as one of the largest providers of finance and insurance products in the automotive industry.
"Backed by the expertise of JM&A, these new branded extended service contracts will offer our Volkswagen and Audi dealers an improved opportunity to enhance the brand experience and build store performance, as well as provide expanded sales growth opportunities," said Andrew Stuart, VW Credit's national sales and marketing leader.
Mike Casey, vice president of Sales, Strategic Alliances, JM&A Group, will lead JM&A's efforts in this partnership. He positioned this as, "a tremendous opportunity for Volkswagen and Audi to offer their customers JM&A's expertise and unparalleled resources of solid F&I products, claims management, customer service and technology tools. Our job is to help Volkswagen and Audi dealers strengthen their relationship with their customers while adding to their bottom-line."
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan, and is a wholly owned subsidiary of Volkswagen AG, one of the world's largest automakers. Volkswagen markets a full line of vehicles through a network of 600 dealers and a line of premium vehicles is offered through the Audi network of over 260 dealers throughout the United States.
JM&A Group (www.jmagroup.com) is a provider of finance and insurance (F&I) products in the automotive industry. The group of six companies provides more than 1,600 automotive dealerships and retail automotive outlets, which represent all manufacturer makes and models. JM&A offers a variety of products such as new and used vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans, GAP protection, credit life and disability insurance and F&I training for sales, service departments and used car sales operations and consulting services. It is a subsidiary of JM Family Enterprises, Inc. of Deerfield Beach, Florida.
