Los Angeles – Westlake Financial Services integration with RouteOne's credit application management system began its national rollout last Thursday.

President Ian Anderson explains that Westlake's partnership with Route One is part of the company's goal of doing business the way dealers want to do business, and making it as easy as possible to submit an application to Westlake Financial Services. "We are committed to aligning ourselves with leaders in the auto-financing industry, and RouteOne is a technology leader that Westlake is proud to be a part of," Anderson said.

"We are very pleased to welcome Westlake Financial to the RouteOne platform," said Mike Jurecki, RouteOne CEO. "Westlake is committed, as is RouteOne, to providing its dealer customers opportunities for growth and profit through technology. We look forward to providing Westlake and its dealers the efficiencies that RouteOne offers."

Mark Vazquez, v.p. of sales, adds that, "during these financially challenging times, dealerships need more access to those avenues that allow them to get quick decisions." He believes being part of the RouteOne platform is an important step in providing that avenue to dealerships.

Westlake CFO Paul Kerwin says that Westlake has been receiving positive feedback from recently signed franchise dealerships using RouteOne. "They are recognizing that the unique flexibility in the Westlake Buy Program is enabling them to keep customers in their stores instead of having to turn them away. The RouteOne integration will make it easier for us to service our dealers and increase our franchise penetration," he said.

"Westlake is focused on getting our name out to the marketplace considering our financial strength and long-term growth strategy. Now is a good opportunity to tell dealers that Westlake is always there for them despite economic conditions or the state of the used-car market."

Select dealerships currently using RouteOne will begin seeing Westlake's integration January 22, with full national roll-out completed in the coming weeks. The integration means Westlake will be a new lending option within the RouteOne platform, and any submitted deals will be passed through directly to the Westlake Buy Program software.