LOS ANGELES, Calif. — Westlake Financial Services announced major updates to its DealerCenter website, which boasts a new graphical interface, profit matrix, promotional redemption and an enhanced “auto structure all” filtering.

“When you are the number one lender with used car dealers, you have to listen to dealers’ feedback and suggestions,” says David Goff, director of marketing. “After extensive roundtables and testing, we are excited to introduce a website that not only looks new and fresh, but also incorporates new features that will make it easier for dealerships to do more deals and make more money.”

DealerCenter is operated by Nowcom Corporation, Westlake’s sister company under the Hankey Investment Group umbrella. DealerCenter is the business portal that houses Westlake’s proprietary Buy Program software as part of a full-fledged online DMS solution.

New key features include:

New Graphical Interface: Dealers can now more easily track their funding notices, contracts in transit, turned down deals and pending deals from their homepage. They can also manage their inventory, repurchase demands and outstanding titles.

Profit Matrix: The new Profit Matrix is housed within Westlake’s Buy Program inside DealerCenter. After running a customer’s credit, the dealer will receive up to nine approvals across all of Westlake’s programs, allowing the dealers to select the deal structure that works best for them and the customer. The results are presented in an easy-to-read matrix.

“Auto Structure All” Filtering: “Auto Structure All” highlights the vehicles within a dealer’s inventory that will provide the maximum profit per deal. With the new DealerCenter, dealers can now filter what type of vehicle a customer is looking for and approve that one customer on multiple vehicles on the lot with one click of a button.

Promotion Redemption: Dealers can now redeem coupons and promotions they have earned on the deals they are working in the system, giving them accurate final deal numbers

Enhanced Deal Tracking: Dealers can now track their deals currently submitted to Westlake in real time. “This was a popular request,” Goff explained. “Dealers can now communicate directly with the Westlake originations team to provide updated deal docs and resolve funding delays. This will help increase the funding time on each deal.”