Wise F&I Hires Lynn Miller
Twenty-year industry veteran Lynn Miller has joined Wise F&I as director of client services.
ST. LOUIS — Wise F&I has expanded its leadership team with the addition of Lynn Miller as director of client services. Wise F&I has experienced continued growth over the last decade and is pleased to add a leader with a track record of success to enhance the client services department. Miller will provide oversight and management to the client services department, as well as increase client support initiatives, all according to the announcement.
Miller has over 20 years’ experience in the insurance industry working for companies such as GMAC Insurance and Fireman’s Fund Insurance, where she ran the Personal Lines Division for Quality Assurance. Her experience includes positions in sales, service, and operations. Miller holds a BA in communications from Fontbonne University in St. Louis.
As a member of the management committee, Miller will play an important role in Wise F&I’s continued growth, said Matt Croak, the company’s president. “Through Miller’s management and leadership of the client services department, I’m looking forward to bringing that next level of client support to our agents, dealers, and lenders.”
More F&I

Managing Expectations
Learn how proactive communication, setting clear expectations, and providing solutions when plans change can strengthen customer trust and improve the overall service experience.
Read More →
The F&I Manager's Report Card
The best managers take the time and attention to measure the behaviors behind the numbers.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →