Zurich Adds Service Advisor Training
Zurich introduced comprehensive service sales training led by Steve Shaw, with full-day seminars across the U.S. to begin in July.
SCHAUMBURG, Ill. — Zurich North America has expanded its menu of services for U.S. auto dealers by adding service advisor training resources. One of the largest providers of F&I products and consultative training for auto dealerships in the United States, Zurich is collaborating with Steve Shaw, a premier service advisor trainer to deliver the training.
“We are very excited to expand into the service advisor training arena,” said Vince Santivasi, head of direct markets for Zurich North America. “The service advisor plays a vital role within an auto dealership, and Zurich has recognized a growing demand for consistent service training among our customers. This new collaboration with Steve Shaw offers service advisors a consistent process and the necessary tools to help dealerships maximize their profits in the service lane.”
Zurich’s service advisor training is designed to help enhance processes, improve repair order performance and motivate service advisors. Training topics to be presented include why customers buy, multipoint inspections selling system, creating presentations, and menu-selling among others.
“Working hand-in-hand with Zurich, we are creating more opportunities for dealers to increase the bottom lines of their service centers,” said Shaw. “Dealerships that have fully implemented my training and selling system have seen a typical increase of 0.2 to 0.5 labor hours per repair order.”
While all franchise auto dealers are able to take advantage of Zurich’s full day seminars and one-on-one sessions, only Zurich F&I customers enrolled in its online training program are able to access the online service advisor modules.
Zurich F&I customers also enjoy reduced pricing on full day, Zurich-hosted seminars and the one-on-one sessions. The full day, Zurich-hosted seminars begin with Kansas City on July 9, all according to the announcement.
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