Launched in 2016, the portal acts as a cross-channel, integrated platform that applies ‘customer-centric principles’ to the dealer staff experience, officials said. Usage is role based, personalized and mobile friendly.
The vehicle information site expects new-vehicle sales to total 1.15 million units in January, a 31.5% decrease from December and a 0.7% decrease from January 2016.
The company’s new Vehicle Recommender tool for the iPad empowers dealership salespeople to instantly identify the right car for customers from the moment they set foot in the dealership. It’s available as a new feature of Roadster’s Express Storefront iPad app.
The new F&I menu system will be marketed and sold as CDK MenuVantage Platinum. It uses "prescriptive selling," a patented technology that uses inputs from consumer, vehicle, deal and third-party sources, to tailor F&I product presentations to individual car buyers.
With the new integration, the firm's Multi-Touch Attribution solution collects and pairs all clicks and calls to the appropriate vehicle shopper while fractionalizing the credit within Google Analytics, ensuring no overattribution to any one keyword, campaign or ad group.