FI showroom red and grey logo
MenuMENU
SearchSEARCH

Top Chef Takes Helm at Florida Dealer Cafés

Culinary Institute of America-trained Chef Earl Weiss has taken his talents to the in-dealership restaurants at Morgan Auto Group’s Sun Toyota and Brandon Honda in Central Florida.

by Staff
December 28, 2017
Top Chef Takes Helm at Florida Dealer Cafés

 

2 min to read


Chef Earl Weiss has taken up residence at the restaurants built into two Central Florida auto dealerships.

TAMPA and HOLIDAY, Fla. — Chef Earl Weiss has taken the helm at two cafés located inside Sun Toyota and Brandon Honda. The dealerships, which are located in Tampa and Holiday, Fla., respectively, are owned by Morgan Auto Group.

The top chef brings his unique culinary and operations management skills to the two dealership restaurants that have become popular with car shoppers, employees and the public, according to Morgan’s John Marazzi.

Ad Loading...

“Since we built our cafés, we’ve seen increases in customer loyalty, retention, and increased vehicle sales. It is the single best facility investment we have ever made. Now that we have Chef Earl on board, we are excited to see what levels we can achieve,” said Marazzi, who serves as Brandon Honda’s managing partner and general manager of Sun Toyota.

Chef Weiss graduated with a degree in culinary arts from the Culinary Institute of America at Hyde Park, N.Y., in 1990. He returned to Lansdale, Pa., where he assumed the role of executive chef at Westover Golf & Country Club for several years before relocating to Florida in 2005 to become the banquet chef at Hawk’s Cay Resort & Spa on Duck Cay before being named the resort’s executive chef in 2007. He was most recently the general manager of Timber Pines Country Club in Spring Hill.

The restaurants are open during showroom hours Monday through Saturday (8:30 a.m. to 8 p.m.) and Sundays (10 a.m. to 6 p.m.). With a focus on healthy, affordable food choices made with fresh ingredients, many dishes can be customized to diners’ taste preferences. They serve a variety of breakfast sandwiches or more hearty offerings to start the day, alongside appetizers, flatbreads, salads with homemade dressings, and an array of sandwiches, wraps and burgers, including salmon and veggie burgers. Children can also find many of their favorite foods on the menu. Signature desserts range from hot fudge choices to home-style apple cobbler and ice cream.

Brandon Honda was the first Tampa Bay-area dealership to offer an innovative, auto showroom café serving made-to-order breakfasts, lunches, dinners and all-day snacks and desserts, according to the group. Weiss plans to upgrade it to offer more fresh food options, as currently found at Sun Toyota’s new Sunrise Café, where guest services include preordering by phone, computer, mobile devices or kiosk, according to the auto group.

Topics:Showroom

More Showroom

outside shot of two trucks in front of a body of water with a cloudy sky
Showroomby Lauren LawrenceJuly 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Ad Loading...
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →