Top Chef Takes Helm at Florida Dealer Cafés
Culinary Institute of America-trained Chef Earl Weiss has taken his talents to the in-dealership restaurants at Morgan Auto Group’s Sun Toyota and Brandon Honda in Central Florida.


Chef Earl Weiss has taken up residence at the restaurants built into two Central Florida auto dealerships.
TAMPA and HOLIDAY, Fla. — Chef Earl Weiss has taken the helm at two cafés located inside Sun Toyota and Brandon Honda. The dealerships, which are located in Tampa and Holiday, Fla., respectively, are owned by Morgan Auto Group.
The top chef brings his unique culinary and operations management skills to the two dealership restaurants that have become popular with car shoppers, employees and the public, according to Morgan’s John Marazzi.
“Since we built our cafés, we’ve seen increases in customer loyalty, retention, and increased vehicle sales. It is the single best facility investment we have ever made. Now that we have Chef Earl on board, we are excited to see what levels we can achieve,” said Marazzi, who serves as Brandon Honda’s managing partner and general manager of Sun Toyota.
Chef Weiss graduated with a degree in culinary arts from the Culinary Institute of America at Hyde Park, N.Y., in 1990. He returned to Lansdale, Pa., where he assumed the role of executive chef at Westover Golf & Country Club for several years before relocating to Florida in 2005 to become the banquet chef at Hawk’s Cay Resort & Spa on Duck Cay before being named the resort’s executive chef in 2007. He was most recently the general manager of Timber Pines Country Club in Spring Hill.
The restaurants are open during showroom hours Monday through Saturday (8:30 a.m. to 8 p.m.) and Sundays (10 a.m. to 6 p.m.). With a focus on healthy, affordable food choices made with fresh ingredients, many dishes can be customized to diners’ taste preferences. They serve a variety of breakfast sandwiches or more hearty offerings to start the day, alongside appetizers, flatbreads, salads with homemade dressings, and an array of sandwiches, wraps and burgers, including salmon and veggie burgers. Children can also find many of their favorite foods on the menu. Signature desserts range from hot fudge choices to home-style apple cobbler and ice cream.
Brandon Honda was the first Tampa Bay-area dealership to offer an innovative, auto showroom café serving made-to-order breakfasts, lunches, dinners and all-day snacks and desserts, according to the group. Weiss plans to upgrade it to offer more fresh food options, as currently found at Sun Toyota’s new Sunrise Café, where guest services include preordering by phone, computer, mobile devices or kiosk, according to the auto group.
More Showroom

Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →