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Investment in high-quality digital and social media content is key to changing customer perceptions of a brand, as well as in raising brand awareness and consideration levels, according to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable.
Read More →Although new-vehicle buyers visit automotive manufacturer Websites and third-party automotive Websites at the same rate during the shopping process, buyers rely on each type of Website for different types of information, according to the 2009 Website Performance Tools Report — Wave 1.
Read More →September new-vehicle retail sales are expected to come in at 590,000 units, down 24 percent from the year-ago period, and represents a seasonally adjusted annualized rate (SAAR) of 7.5 million units, according to J.D. Power and Associates.
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Industry-wide declines in overall dealer satisfaction with lenders indicate a need for improved service from automotive finance sources, according to the J.D. Power and Associates 2009 Dealer Financing Satisfaction Study.
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Although new-vehicle retail sales in July are projected to decrease 19 percent from July 2008, this marks an improvement in year-over-year declines observed for the first half of 2009, according to J.D. Power and Associates.
Read More →New-vehicle retail sales through the first 17 selling days of June increased notably from May, indicating tempered but continued recovery in the market, according to J.D. Power and Associates.
Read More →New vehicles sold by Chrysler, Ford and GM’s domestic brands have improved in year-over-year initial quality by an average of 10 percent, surpassing the 8 percent rate of improvement by the industry overall, according to the J.D. Power and Associates 2009 Initial Quality Study (IQS).
Read More →J.D. Power and Associates is working with F&I magazine to seek feedback from dealer principals for its 2009 Dealer Financing Satisfaction Study, which allows dealers to evaluate lender performances in prime retail credit, subprime retail credit, floor planning and retail leasing.
Read More →So much has been made about the time a customer spends at a dealership buying a vehicle. I understand the reasoning. Give customers too much time and you risk them having second thoughts.
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