J.D. Power and Associates is working with F&I magazine to seek feedback from dealer principals for its 2009 Dealer Financing Satisfaction Study, which allows dealers to evaluate lender performances in prime retail credit, subprime retail credit, floor planning and retail leasing.

First published in 1994, the annual study has been a platform for dealers to provide feedback on lenders and their services. Dealers have the opportunity to share what is most important to their dealership and how lenders, including captives, banks, independent providers and credit unions, are performing.

Dealers will provide in-depth evaluations of their key finance providers, based on volume of business, and all aspects of that relationship. Dealers will also rate the importance of full-spectrum lending and provide insights on the relationship between selection of a provider for floor planning and retail financing.

For each survey completed, J.D. Power and Associates will contribute $2 to a charity of that dealer’s choice from a list of six options.

Based on the study’s results, J.D. Power and Associates will rank lenders in four segments: prime retail credit, subprime retail credit, retail leasing and floor planning. Finance providers must be evaluated by at least 50 dealer respondents in order to be eligible for award consideration.

Deadline to participate in the J.D. Power and Associates 2009 Dealer Financing Satisfaction Study is May 8, 2009. To participate, click here, or visit www.jdpowersurveys.com/dealerstudy.