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IAS Direct tabs Austin-based marketing agency Space Chimp Media to develop a new search marketing campaign.
Read More →According to Haystak Digital Marketing, the Yahoo! Bing network is delivering conversion rates at lower costs for auto dealers, Clickz.com reports.
Read More →In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.
Read More →Autobytel conversions increase 10 percent and tablet conversions increase 15 percent, while marketing costs decrease across many of the company’s online marketing campaigns, the company reports.
Read More →Classified ads are fading away thanks to the Internet, where dealers are discovering new ways to market and move inventory.
Read More →Usage of Shastic’s social loan calculator is picking up, with the Berkeley-based company expanding its client base by 66 percent in the first quarter of 2013. Auto loans so far account for 49.4 percent of usage of the company’s Calcubot.
Read More →A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.
Read More →Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.
Read More →Business leaders Geoff Holmes and Bob Morgado join OnlineDrive’s advisory board. The company specializes in behavioral and target marketing.
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It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.
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