OnlineDrive Completes First Round of Funding, Grows Advisory Board
Business leaders Geoff Holmes and Bob Morgado join OnlineDrive’s advisory board. The company specializes in behavioral and target marketing.
HOUSTON, Texas — OnlineDrive, which offers dealers an inbound marketing platform, closed its first round of funding and announced two new additions to its advisory board.
Joining the marketing firm’s board are Geoff Holmes and Bob Morgado. Holmes brings extensive expertise in the financial management and operation of technology-based companies, with executive-level experience ranging from emerging startup companies to major corporate enterprises. He is the former chairman and CEO of Time Warner Interactive, where he was responsible for developing emerging technologies into successful new products and services for the commercial market.
Holmes joins the board of OnlineDrive in an advisory role and as a major stockholder in the company.
“I am very excited to be a part of this technology,” Holmes said. “Behavioral marketing and targeting, combined with web analytics, is just coming into its own and to be one of the first to introduce this technology to the automotive industry is a real thrill.”
Holmes is joined on the board by Morgado, who is chairman of Maroley Media Group, a media and entertainment investment company, and serves as an independent director of Activision Blizzard, a $14 billion enterprise and leading software game company. Prior to these endeavors Morgado served as CEO of the Warner Music Group Inc. He also joins OnlineDrive in an advisory role and as a major stockholder in the company.
“This is a fantastic product and a great opportunity. I am happy to be a part of it,” Morgado said.
Larry Bruce, OnlineDrive’s president and CEO, added “I can’t be more thrilled to have Geoff and Bob with us on this latest venture; their experience, knowledge and contacts will be an invaluable asset to OnlineDrive. This will certainly be an exciting year for the company.”
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →