FI showroom red and grey logo
MenuMENU
SearchSEARCH

OnlineDrive Completes First Round of Funding, Grows Advisory Board

Business leaders Geoff Holmes and Bob Morgado join OnlineDrive’s advisory board. The company specializes in behavioral and target marketing.

by Staff
August 24, 2012
2 min to read


HOUSTON, Texas — OnlineDrive, which offers dealers an inbound marketing platform, closed its first round of funding and announced two new additions to its advisory board.

Joining the marketing firm’s board are Geoff Holmes and Bob Morgado. Holmes brings extensive expertise in the financial management and operation of technology-based companies, with executive-level experience ranging from emerging startup companies to major corporate enterprises. He is the former chairman and CEO of Time Warner Interactive, where he was responsible for developing emerging technologies into successful new products and services for the commercial market.

Ad Loading...

Holmes joins the board of OnlineDrive in an advisory role and as a major stockholder in the company.

“I am very excited to be a part of this technology,” Holmes said. “Behavioral marketing and targeting, combined with web analytics, is just coming into its own and to be one of the first to introduce this technology to the automotive industry is a real thrill.”

Holmes is joined on the board by Morgado, who is chairman of Maroley Media Group, a media and entertainment investment company, and serves as an independent director of Activision Blizzard, a $14 billion enterprise and leading software game company. Prior to these endeavors Morgado served as CEO of the Warner Music Group Inc. He also joins OnlineDrive in an advisory role and as a major stockholder in the company.

“This is a fantastic product and a great opportunity.  I am happy to be a part of it,” Morgado said.

Larry Bruce, OnlineDrive’s president and CEO, added “I can’t be more thrilled to have Geoff and Bob with us on this latest venture; their experience, knowledge and contacts will be an invaluable asset to OnlineDrive. This will certainly be an exciting year for the company.”

More F&I

Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
Ad Loading...
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Ad Loading...
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Ad Loading...
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →