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Two marketing firms have teamed up to help Ford Motor Co. redefine its digital marketing efforts using a new approach called "Programmatic Premium."
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The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.
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Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
Read More →The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.
Read More →Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Read More →Toss the grease pens, markers, die-cut decals and paper hang tags, because AULtec Inc. has introduced a new app that can create customized, automated windshield marketing.
Read More →Asbury's digital marketing efforts were highlighted in Google's recently release white paper, which details how the dealer group increased its website lead conversions by 10,000 per month.
Read More →The personalized radio service is going after the $17 billion radio ad market, and is targeting the auto industry, including dealers, in a big way.
Read More →Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.
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Two dealers from Florida and Illinois reveal the roadmap their dealerships followed into the digital age.
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