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A survey by GfK Automotive indicated that Generations X and Y are more concerned with their home entertainment systems, smartphones and the Internet than what car they drive.
Read More →A study by TrueCar.com showed that Generation Y buyers tend to lean toward Scion, Mitsubishi and Mazda brands.
Read More →The industry is on the verge of regaining some of the control it lost to the Internet, but the way dealers view technology must change before order is restored.
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Mercedes-Benz Financial Services is taking its mobile strategy where no organization has gone before, but officials say the company won’t push its vision of the future on dealers.
Read More →When it comes to brand loyalty, Generation Y, which accounts for more than 20 percent of the U.S. population, is going to make manufacturers work, according to results from a new study released by Deloitte.
Read More →At 75 million strong and coming of age, Generation Y may have what it takes to re-shape the wavering U.S. automotive industry, according to a new survey.
Read More →Is your current F&I sales process adding value or alienating customers? In today’s world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Expert explains how to give today’s Generation X and Y customers what they want: a fast-paced, non-confrontational buying experience.
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