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NewsApril 14, 2015

TrueCar Dealer Enrollment Hits All-Time High

TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.

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NewsApril 7, 2015

Digital Air Strike, Dealertrack Partner to Drive Lead Generation

Digital Air Strike and Dealertrack Technologies announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities.

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Newsby Brittany-Marie SwansonNovember 6, 2014

Autobytel Unfazed by AutoNation’s Stance on Third-Party Leads

Autobytel executives said that despite talk of AutoNation and other dealer groups moving away from third-party lead providers, the company has seen a 26% increase in third-quarter revenue thanks to its lead generation services.

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Articlesby Brittany-Marie SwansonMay 6, 2014

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

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Newsby Gregory ArroyoApril 22, 2014

AutoNation Sets F&I Record, Puts Lead Providers on Notice

F&I gross profit per vehicle retailed reached a record $1,407 for the nation’s largest dealer group, but the achievement was overshadowed by the warning executives issued to lead providers.

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NewsOctober 22, 2013

Gubagoo Launches ‘Vehicle Matching’ for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences, allowing dealers to match in-stock vehicles to customer preferences.

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NewsFebruary 21, 2013

Ally Financial Beefs Up Dealer Services

Ally enhances its training services, and revamps its lead-generation solution by adding a professional marketing fulfillment service to help drive prospects into the showroom.

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NewsOctober 16, 2012

CAR-Research XRM Releases Customer Finder Tool

The new program uses Internet shopping behavior technology to help dealers locate prospects who are actively shopping on auto websites.

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NewsAugust 21, 2012

RouteOne Enhances iPhone App

The firm’s iPhone app can now forward ‘sent’ applications to new finance sources, allows for secure text communication between the dealer and finance source, calculates payoff quotes and captures leads.

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ArticlesMarch 13, 2012

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

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