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In this video, Josh Krach with the Automotive Training Academy by Assurant provides you with a great question to ask your customers to reveal their true buying motives.
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Make your interaction with each customer unique, like he or she is, and all will be more likely to consider available products.
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In this video, Trent White with the Automotive Training Academy by Assurant gives you the formula to make customers rethink turning down your products.
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In this video, Trent White with the Automotive Training Academy by Assurant discusses the difference between a statement, a question and an objection and how your ability to respond appropriately to each of these 3 responses can affect sales results.
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The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.
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Expert says building trust and brand loyalty among all customers can be achieved by tailoring the car-buying experience to women.
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Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.
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The only shot you miss is the one you don’t take – right or wrong?
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