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F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
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What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
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Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
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In this video, Reese Dailey of the Automotive Training Academy by Assurant explains how to handle a customer who isn’t willing to listen to your pitch.
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Trent White of the Automotive Training Academy by Assurant explains how to help customers see the high cost risk with even the most reliable vehicles.
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In this video, Trent White explains how to win the deal before it starts.
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In this video, Dwayne Wiggins explains how personalized conversations can lead to more service contract sales.
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Paint pictures of need for customers, and they’ll be much more likely to buy protection.
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In this video, Scott Wehman unlocks the secret to closing more sales with simple yet powerful trial close questions that ensure you and your customers are always on the same page.
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