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The automotive digital marketing company’s new advertising dashboard is designed to take the guess work out of digital advertising, providing dealers with a holistic view of competitive market data, ad reach, analytics and multi-channel performance.
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Dealers don't have to worry about spamming their Facebook fans. That's because News Feed settings are filtering out posts.
Read More →Just as dealers anxiously look into ways to promote their brands on Facebook, the social network has its eyes focused on the automotive space as well.
Read More →A Virginia court sided with Yelp and consumer review sites last week when it decided to reverse an injunction against a woman who posted negative reviews about her home contractor on Yelp and Angie’s List, another consumer review site.
Read More →Dealer review sites, dealer websites and Facebook are the Top 3 most influential digital mediums used by car shoppers, according to Digital Air Strike’s new study.
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Kia adjusted its social media message after followers lashed out about the company’s “1Like=1Day Food for 1 Family” slogan.
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WaveMetrix found in its third-quarter data that Lexus and Hyundai own the fastest growing Facebook communities.
Read More →The captive’s new “The Ultimate Drive” Facebook app allows drivers to discover and share their best routes. It also allows users to earn up to $700 off their first loan or lease payment by simply using the app to reserve test drives.
Read More →A new study from Facebook Studio shows that clicks may not be an effective way to measure a brand campaign, especially when the objective is to drive in-store purchases.
Read More →The executive responsible for dropping Facebook from the automaker’s ad budget departs after two years as head of GM’s marketing team.
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