GM’s Chief Marketing Exec Resigns
The executive responsible for dropping Facebook from the automaker’s ad budget departs after two years as head of GM’s marketing team.
Joel Ewanick resigned from his post as General Motors’ global chief marketing officer on Sunday after two years with the company.
Ewanick, 52, joined the company in May 2010 to head the marketing team for GM’s North America unit. In December of that year, he was named global chief marketing officer.
Citing a source familiar with the executive’s departure, Bloomberg reported that GM requested Ewanick resign following review of a sponsorship agreement that failed to meet company policies.
Ewanick recently became the target of public scrutiny for pulling GM’s $10 million advertising budget from Facebook. Greg Martin, GM spokesman, said Ewanick’s departure was not related to that decision.
“It had nothing to do with pulling ads from Facebook,” Martin said in an e-mail. “Rather, Mr. Ewanick failed to meet the expectations the company has of its employees.”
In a Twitter post Sunday, Ewanick wrote: “It has been a privilege & honor to work with the GM Team and to be a small part of Detroit’s turnaround. I wish everyone at GM all the best.”
GM issued a statement announcing that Alan Batey, vice president of U.S. sales and service, will assume the role of global chief marketing officer on an interim basis.
More F&I
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →