F&I Showroom Magazine
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Customers are taking to the Internet every day to structure their own deals based on how much they can realistically afford to put down and pay per month. So why aren’t they being as truthful once they enter the dealership? United Development Systems’ Gerry Gould weighs in.
Read More →Have you ever had a customer object to an F&I product by saying they never used the last coverage they purchased? Gerry Gould offers a response to that objection, one he says F&I managers need to utilize more often.
Read More →How do you respond to customers who say they’ve never been in an accident and don’t need GAP? United Development Systems' Gerry Gould has the answer in F&I’s Tip of the Week.
Read More →Have you ever let someone cut in line without first giving you a good reason why you should let them? Gerry Gould explains why that question relates to selling a service contract in F&I’s tip of the week.
Read More →United Development Systems’ Gerry Gould delves into menu setup and presentation, and explains why products are presented in the order they are.
Read More →United Development Systems’ Gerry Gould provides a nice pep talk to those in the box, reminding F&I producers everywhere that the spotlight goes on the minute you step out of your office.
Read More →Gerry Gould says it’s time to eliminate a part of your F&I process that intimidates customers, is old school and does nothing to drive profit. Find out what it is in F&I’s Tip of the Week.
Read More →It’s a fact that salespeople who conduct the service walk achieve higher grosses on the vehicles they sell. So why doesn’t every sales consultant do it? Gerry Gould weighs in, and covers the F&I manager’s roll in this important step on the road to a sale.
Read More →Do you build rapport before presenting the menu? Or do you get right to business the moment the customer enters your office? United Development Systems' Gerry Gould offers his take in F&I’s Tip of the Week.
Read More →United Development Systems' Gerry Gould explains why it’s critical that F&I managers get involved on the showroom floor when they’re not working a deal.
Read More →