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The test drive is becoming the Internet’s latest victim, a new study concludes, with one in 10 car buyers skipping the test drive prior to buying.
Read More →Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Read More →Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.
Read More →eBay has launched eBay Green Driving, a new website designed to provide drivers with ways to reduce both money spent at the pump and their environmental impact.
Read More →Shopper Insights from AutoTrader show that 60 percent of new-car shoppers are more likely to consider CPO vehicles due to the economy; 29 percent are considering CPO for the first time.
Read More →Dataium reported yesterday that its shopper index for March showed no signs of the industry’s sales rebound stalling anytime soon.
Read More →The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.
Read More →Bothered by the response to software companies trying to bring a fresh look to F&I, the editor weighs in with his thoughts on tablet and e-mail menus.
Read More →The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.
Read More →The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.
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