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Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.
Read More →Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
Read More →AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next vehicle purchase. And what they want most are advanced safety features such as parking assist, collision avoidance and automatic braking.
Read More →The effects of Volkswagen’s diesel engine scandal are beginning to sink in, with the automaker reporting a 24.72% drop in November sales.
Read More →Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong, but the two firms noted several risk factors that could negatively impact the industry as it heads into 2016.
Read More →Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.
Read More →His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.
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The law firm representing dealers in lawsuits filed against TrueCar and Carfax filed suit against Autotrader last week. This time, the firm is representing a New York-based dealer group that claims the site inflated page views its vehicle listings received over a five-year period.
Read More →Not only do more than half of consumers on Kelley Blue Book and Autotrader have "complete" or "general mistrust" of the Volkswagen brand in the wake of its emissions scandal, 30% of users of both sites are less likely to consider a diesel-powered vehicle.
Read More →Chip Perry is leaving AutoTrader after a 15-year career. He will be replaced by Sanford Schwartz, who assumes the role of president on May 1.
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