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NewsJanuary 27, 2011

Dealer.com Acquires EpikOne

Dealer.com, an online marketing solutions provider, has acquired selected assets of EpikOne Inc., a Burlington, Vt.-based digital consultancy. Terms of the transaction were not disclosed.

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NewsJanuary 25, 2011

ActivEngage Launches ActivDashboard to Track Marketing Metrics

ActivEngage, a provider of live-chat solutions, has launched ActivDashboard, a solution that allows individual dealerships, dealer groups and manufacturers to track all marketing metrics including Website analytics, conversion points, ROI and more, from a single Webpage.

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ArticlesJanuary 1, 2011

Your Online Reputation

Word of mouth has always been the dealer’s best marketing tool, but the Internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.

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NewsDecember 28, 2010

NADA Convention Workshop to Teach Dealers How to Add Videos to Marketing Mix

A new workshop at the 2011 NADA Convention & Expo in San Francisco will teach dealers how to create and optimize marketing videos to gain visibility on today’s leading search engines.

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NewsDecember 28, 2010

AutoTrader.com to Examine New Online Marketing Trends at NADA Convention

AutoTrader.com will present a workshop about online marketing trends at the 2011 NADA Convention & Expo, which will be held in San Francisco on Feb. 5-7.

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NewsDecember 28, 2010

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google will unveil key findings from a study about the online behavior of car shoppers at the 2011 NADA Convention & Expo, which will be held in San Francisco on Feb. 5-7.

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NewsDecember 16, 2010

EasyCare Acquires CoVideo, Offers Dealers Video E-mail Tool

EasyCare recently acquired CoVideo, a technology company that offers a proprietary format for streaming video e-mail. Dealers will be able to use video e-mail to facilitate personalized, effective communications with current and prospective customers.

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ArticlesDecember 1, 2010

Four-Step Strategy for Social Media Success

Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.

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NewsNovember 16, 2010

AutoUpLinkUSA Offers Automated Ad Manager for Classified Listings

AutoUpLinkUSA, a provider of online inventory listing and marketing solutions, has launched the Automated Ad Manager, a fully automated ad management solution that distributes used-vehicle advertising on free classified platforms like Craigslist.

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NewsSeptember 13, 2010

Provider Exchange Network Launches Website

Provider Exchange Network (PEN), a division of Open Dealer Exchange LLC, has launched an official Website to further serve F&I product providers and automotive dealers nationwide.

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