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The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.
Read More →Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Read More →Shoppers age 18 to 24, or Generation Z, buy 6.5 times more used cars than new cars, according to an analysis of Polk vehicle registration data analyzed by Edmunds.com. While it’s not surprising that college-aged consumers are buying used cars, what they’re buying is.
Read More →'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.
Read More →Edmunds said this week the industry is on pace to break the previous December sales record set in 2004. It predicts the industry will retail 1.7 million units in December, a 29.7% increase from November and a 12.3% increase from a year ago.
Read More →Shoppers were increasingly drawn to “near-new” used vehicles with higher price tags in the second quarter, with the average price of a used car increasing 8% from last year, according to Edmunds.
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The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.
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Edmunds pulled an online ad campaign last week for its Price Promise program after dealers complained it portrayed them as ‘bad guys’ in the car-shopping process.
Read More →Edmunds.com forecasts that about 1.36 million new vehicle will be sold in June, a 15.4% decline from May and a 3.1% decline from June 2013. Analysts, however, say the declines don’t mean June will be a bad month for car sales.
Read More →Honda won in the nonluxury division with a projected residual value of 50.1% after five years, while Acura took home the luxury crown with a projected five-year residual value of 45.4%.
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