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The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.
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The National Labor Relations Board (NLRB)’s review of 14 cases involving the dismissal of employees over posts made on social media sites showed just how much technology has outpaced current labor laws.
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Chris ‘Captain Credit’ Cochran struck gold for Haddad Dealerships with a social media promotion that grew into a standalone special finance department.
Read More →DealerRater’s new Certified Dealer Program provides dealers with the ability to post customer reviews directly to their Facebook fan page wall.
Read More →PowerListings 2.0 is designed to allow dealerships to engage customers searching their Craiglist vehicle listings, as it links the online classified site to a dealership’s Facebook page.
Read More →Mosley Automotive Training is kicking off a new sales seminar series for automotive sales professionals next month in Florida. Called “Control Your Sales Destiny,” the one-day event will be led by Cory Mosley, celebrated trainer and Sales Driver columnist for F&I and Showroom magazine.
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BMW Group Financial Services now offers specialized content on the Facebook fan pages for BMW Financial Services and MINI Financial Services.
Read More →Next Generation Dealer Services is offering dealers a free Webinar series titled, “Everything Facebook.” The Webinar begins Wednesday at 2 p.m. EST and will feature a brief introduction and an overview of the series’ agenda.
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By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?
Read More →NADA University, the comprehensive online education and training resource for auto dealers and their staffs, announced the upcoming launches of online social networking communities for Next Generation American Truck Dealers (ATD), NADA-ATD Academy and NADA-ATD 20 Group.
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