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How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.
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F&I trainer details a foolproof method for convincing your next ‘third basemen’ to switch teams.
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Hiring to get the body count up can be a recipe for disaster. Personnel expert explains why dealers and managers need to hire character first and credentials second.
Read More →His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.
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F&I trainer says car buyers will only truly reveal their needs in an environment that rewards honesty. He offers a few trust-building tips designed to get customers to open up.
Read More →His Madness is tired of all this new-age F&I talk. He calls on F&I managers everywhere to change the conversation by upping their game in three critical areas.
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F&I pros can set themselves apart by demonstrating genuine concern and shifting their focus from selling products to making them easy to buy.
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The father of the F&I menu is back, and he has a message for companies claiming to have developed the next big thing for F&I.
Read More →Industry veteran and compliance expert Bob Harkins will serve as vice president of training for American Guardian's AGWS University.
Read More →Auto/Mate Dealership Systems has released a free eBook to help dealers increase customer loyalty and generate higher profits in 10 simple steps.
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