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What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.
Read More →A new study from Deloitte shows that a majority Gen Y consumers prefer an electrified vehicle over any other type of car or truck. Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles.
Read More →Advertising experts at this week's J.D. Power Western Automotive Conference discussed how dealers and automotive marketers can increase sales through multicultural marketing and media.
Read More →In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.
Read More →The magazine’s sales expert breaks down the keys to hiring and retaining talented members of Generation Y.
Read More →Study after study points to a disconnect between Gen Y and the F&I office, but the editor thinks it’s time for dealers to come to the defense of their most profitable department.
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