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data mining

4 Ways to Identify Motivated Car Shoppers

Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.

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3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.

JLR Dealers Get Market EyeQ Sales Platform

Nearly 300 Jaguar Land Rover dealers nationwide will onboard automotiveMastermind’s Market EyeQ predictive analytics-powered sales platform this month.

3 Steps to Scrub Your Customer Data and Sell More Cars

Unleash the power of your CRM by building your sales and marketing initiatives around clean customer data. Data quality expert walks you through the assessment, prevention, and remediation phases.

Pearl Technology Integrates Experian Propensity Scoring Platform

The new platform gives users of Pearl’s VehicleXchange incentive-based marketing solution the ability to know which consumers are new or pre-owned buyers, and can target by propensity, APR, payment amount, term and credit score, and more.

Sharpen Your Survival Skills

‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

AutoAlert Releases French Version of Its Sales Opportunity Software

AutoAlert has released a French version of its sales opportunity software for dealers operating in French-speaking Quebec, Canada.

CreditMiner Adds VISOIQ Consumer Database

CreditMiner, a pre-qualification solution for dealers, has added the VISOIQ database of consumer information to its suite of data offerings.

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DealerSocket Report Offers Tips On How to Thrive in Slow-Growth Times

DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.