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dealer loyalty

Ford Earns Top Honor in Polk Auto Loyalty Awards

The 17th annual event honors Ford for "Overall Loyalty to Manufacturer" and "Overall Loyalty to Make," while Volkswagen was named most improved.

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MediaTrac Adds New Templates to e-Mail Marketing Platform

The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.

Rewarded Customers Visit and Spend More Annually, New Study Finds

Customers enrolled in dealer loyalty programs not only visit more, they spend and buy more cars, MediaTrac's new study concludes.

SFG Finance Launches Loyalty Program

A new partnership between SFG Finance and Subprime Analytics will provide dealers with access to the SFG Finance National Subprime Loan portfolio program. Sellers of portfolios also will gain access to key analytics.

DMEautomotive Launches Card-Free Customer Loyalty Program

DMEautomotive’s new customer loyalty program provides extensive reporting options so that dealers can easily measure and monitor results and their return on investment.

MediaTrac Introduces New ‘BeBack’ Program

MediaTrac announced the launch of the BeBack Program, a vehicle sales inducement program designed to help drive lost sales opportunities back into auto dealerships.

MediaTrac’s LoyaltyTrac Platform to Power CIMA Loyalty Rewards

CIMA Systems will now use MediaTrac's rewards-based loyalty and retention platform to power its loyalty rewards program.

It’s OK to ‘Think Different’

F&I’s resident sales expert delves into the two most important topics relevant to developing and retaining fresh talent.

MediaTrac Releases Customer Retention ‘How-to’ Guide

The new white paper includes information about how auto dealers can achieve retention increases using loyalty and retention marketing.

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Polk Launches Web-Based Loyalty Analytics Tool

Polk, a provider of automotive loyalty metrics and insight, has launched the Web-based Loyalty Analytics Tool. The solution provides users with access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.