SAN RAMON, Calif. —CIMA Systems has signed an agreement to use MediaTrac's rewards-based loyalty and retention platform, LoyaltyTrac, to power its CIMA Loyalty Rewards, which are designed to help dealers grow their sales and service business while increasing customer loyalty and retention, according to the company.

“Our dealers have asked for us to provide them a loyalty rewards program and we teamed up with MediaTrac's LoyaltyTrac due to their advanced technology in this area,” said Gary Nixon, president and CEO, CIMA Systems. “CIMA Loyalty Rewards enables dealers to manage every possible customer touch point, be it email, phone, text, social networks, blog, loyalty rewards, etc.”

The LoyaltyTrac rewards-based loyalty and retention platform comes into play at the beginning of the purchase, either in the showroom or service drive. Customers have the option to receive a no-cost, base loyalty membership or upgrade to a silver-, gold- or platinum-level membership with additional premium program benefits. Members earn points for each dollar spent, which can be redeemed for future services and vehicle purchases.

"LoyaltyTrac service reward members spend, on average, twice as much per year as non-members because they visit the participating dealership twice as frequently as non-members do," said Michael Gorun, managing partner at MediaTrac. "CIMA has the best customer lifecycle management technology in the industry. Joining the two together and creating CIMA Loyalty Rewards will provide a powerful new tool for CIMA dealers. I am excited to see the boost in results I am sure CIMA dealers will soon be enjoying."

CIMA Systems works like a virtual Business Development Center, using multi-platform marketing and communications to enhance customer loyalty and drive vehicle, service and parts sales to dealerships, according to the company.