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Serve – Help – Solve

Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.

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‘Dry vs. Wet’ Appearance Packages - A Pretty Easy Choice

If you are considering this add to each unit, do you provide this protection wet or dry? For those dealers who think they already have the answer for that, think again.

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

Data Privacy in Automotive: How the CCPA Will Impact the Industry

As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.

The Squirrel Doesn’t Get All Its Nuts from One Tree

You need to always be on the lookout for the next opportunity in your store where you can add value. Spend your time crafting your pitch and building your process to perfection.

Manheim Expands Its Mobile Auction Network Local Inventory

Mobile auction network hosts 45 sales per month, with dealers averaging a 63% sales efficiency rate based on Manheim data.

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

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COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights.