Total U.S. automotive aftermarket sales are forecast to decrease 8.8% in 2020 as a result of the impact of the COVID-19 pandemic and related factors.
Analysts forecast a healthier-than-expected SAAR of 12.8 million in June as the country expands reopening and more consumers resume car purchases, but warn that new market factors could create trouble ahead.
New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.
The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.
Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
Facebook showcases Digital Air Strike’s impressive results leveraging Dynamic Click to Marketplace Advertising.
Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.
Analysts say April will be the worst auto sales month in at least 30 years due to the coronavirus pandemic.
According the new analysis, global light vehicle sales are now forecast to be 69.6 million units this year in the wake of the pandemic.