Ford Reports Healthy Q1
Sales reflect improved inventories across industry over last year.
Bronco model sales rose 18.3% in the quarter, helping lead the increase in deliveries.
IMAGE: Ford
Ford enjoyed strong first-quarter sales on the shoulders of its F-Series trucks and Bronco sports utility vehicles.
Total U.S. sales of just under 476,000 made for a 10.1% year-over-year increase as inventories across the industry stood at more robust levels due to easing supply-chain issues this year, though still under historical normals.
Ford reported that its truck sales rose nearly 20%, three-row SUVs nearly 48%, Bronco models 18.3%, Mustangs 5.2%, the Ford Pro Transit van 86%, and electric models 41%, though EVs still represented just 2.3% of overall sales.
It said it’s increasing production capacity for the Ford Pro vans at its Kansas City assembly factory and for other models at all other North American plants.
"Ford is off to a fast start to the year,” said Andrew Frick, vice president, sales distribution, and trucks in a press release about the quarter’s results. “Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum.”
Originally posted on Auto Dealer Today
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