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Digital Air Strike Announces Facebook Integration

The integration allows the digital engagement company to deploy its artificial intelligence-powered real-time messaging solution, Response Path, on Facebook Messenger.

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Viral Marketing Company Starts 2016 With Big Expansion

Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.

EasyCare Named Finalist in Digital PR News Awards

The F&I product provider is competing against the ALS Ice Bucket Challenge and the United Nations’ +SocialGood campaigns in the ‘Online Community’ category of the Digital PR Awards.

5 Keys to Going Social

The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.

Digital Air Strike Adds to Management Team

Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Vboost Hits Viral Marketing Milestones

Vboost Inc. announced that it has sent 250,000 photo communications on behalf of its dealer clients.

3 Birds Marketing Partners with Toyota

The technology firm has partnered with Toyota to offer its dealers tools to measure, track and improve their online performance and presence.

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

Constant Contact Pinpoints Five Marketing Trends for 2013

The marketing firm says small business owners will turn to social media and mobile marketing tools in greater numbers in 2013. Find out what else the firm thinks will happen in 2013.