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Experian Automotive Selected for Chrysler Group’s MarketCenter

by Staff
January 15, 2003
3 min to read


Experian Automotive, a division of global information solutions provider Experian, announced that it has been selected as a provider of vehicle history reports for the Chrysler Group’s MarketCenter®, a procurement service enabling Chrysler, Jeep® and Dodge dealers the opportunity to purchase products and services at volume discount pricing.


Experian’s AutoCheck Express determines the history of pre-owned vehicles. The online sales tool pulls the Vehicle Identification Number (VIN) from the dealers management system (DMS), produces a vehicle history report and returns it to the dealer online for viewing. Every morning dealers receive a complete AutoCheck vehicle history report on all of the VIN’s entered into the DMS the previous day. Dealers also have the ability to access single reports to assist in their appraisal process, according to the company.

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“AutoCheck Express arms me with important information about the history of each pre-owned vehicle in my management system,” said Will Stephenson, used car manager for Maxwell Chrysler, Jeep and Dodge in Taylor Texas. “It is a valuable sales tool as it gives customers the piece of mind they are looking for when purchasing a car.”


“AutoCheck Express is an easy-to-use information source that provides our Chrysler Group dealers with the most accurate, up-to-date vehicle information,” said Mark Nagel, MarketCenter senior manager, Chrysler Group.


Experian Automotive claims it has the most comprehensive vehicle history service in the automotive industry and is a trusted service already used by over 1,850 dealers nationwide. On a daily basis AutoCheck Express automatically extracts VINs from the dealer’s management system and filters them through Experian’s award-winning National Vehicle Database – one of the largest relational databases in the world, comprised of over 16 billion records on more than 425 million vehicles.


“AutoCheck Express provides Chrysler, Jeep and Dodge dealers with an easy, cost-effective way to assure customers they are purchasing a quality vehicle,” said Scott Waldron, president of Experian Automotive. “We are proud of our contribution to vehicle history reporting accuracy and timeliness. By lowering the time it takes to load our database to just 48 hours, we ensure that our information is significantly fresher and more accurate.”


Experian Automotive offers a complete range of automotive information solutions to manufacturers, dealers, finance and insurance companies and marketing agencies. Experian’s technology, consulting services, direct marketing and database tools assist companies serving the automotive industry to better understand existing customers, effectively target new prospects, increase customer satisfaction and loyalty, and ultimately reach its business objectives. The company’s National Vehicle Database is an expansive database which houses information on nearly 425 million motor vehicles nationwide, serving as the basic building block from which all of Experian’s automotive solutions originate.

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For more information on Experian Automotive and its auto suite of products, visit the company's Web site at www.automotive.experian.com.


Through multi-channel delivery of its Web-based products and services, Experian says it enables its clients to conduct secure and profitable e-business and develop Customer Relationship Management (CRM) systems for communicating and building one-to-one relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. Its 12,000 people support clients in more than 50 countries.


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