Reynolds and Reynolds announced registration is open for Amplify 2026, its annual two-day event scheduled for Aug. 10 and Aug. 11 at the Park Hyatt Aviara Resort in Carlsbad, Calif.

The event will bring together dealership professionals to learn about new technologies, including updates to Reynolds’ AI assistant Rey, and to participate in workshops, panel discussions and networking opportunities with industry peers.

“Amplify continues to grow year after year, and we are pleased to bring the event to the West Coast this August,” said Chris Walsh, president and acting CEO of Reynolds. “It provides an opportunity to share ideas, explore new technology and connect with others across the retail automotive industry.”

The event will begin with the annual golf outing at the Park Hyatt Aviara, followed by a reception and dinner.

The following day will include keynote sessions and workshops led by industry experts focused on dealership operations, technology and performance strategies.

Automotive Amplifiers Contest

Reynolds will also host the finals of its Automotive Amplifiers Contest. The contest highlights dealership employees who develop creative solutions and innovations within their organizations.

Additional details about the contest, including rules and prizes, will be announced later.

Walsh said the event will also address developments in artificial intelligence and its potential impact on dealership operations.

More information about Amplify 2026 and registration details are available here.