NEW YORK — Gambit Mobile Inc. unveiled Tuesday its mobile solution Cars2Go , a lead-generation platform for new and used cars for auto dealers.

This platform uses the mobile channel to generate significantly higher lead conversion ratios (up to 22 percent) and includes integration with DMI data and other non-DMI dealer data. This means dealers receive more actionable leads, increased lead conversion rates, and a more cost-efficient marketing channel for new- and used-car sales.

“Cost-efficient, turn-key and lead efficacy are the three elements we focused on as we engineered the platform,” said Ron Galardi, CEO of Gambit Mobile Inc. “The Cars2Go platform powered by Advanced Mobile Solutions — in combination with our ability to leverage the mobile channel — is set to generate more floor traffic for dealers in one of the most challenging times for the auto industry.”