BURLINGTON, Vt. – Dealer.com, an online marketing solutions provider, has acquired selected assets of EpikOne Inc., a Burlington, Vt.-based digital consultancy. Terms of the transaction were not disclosed.
As a trusted partner in Google’s AdWords, Analytics, Website Optimizer and Search programs, EpikOne developed an unparalleled understanding of the Google product suite and built a leading consultancy with this expertise. Clients ranging from startups to Fortune 500 companies have relied on EpikOne to deliver the latest in digital metrics and web analytics and, more importantly, to turn metrics into actionable information for marketers. EpikOne has worked with global brands, including Bulgari, Conde Nast, Eurail, GE Healthcare, Harvard, Intuit, Mattel, Morgan Stanley, the National Hockey League, Sony Music and Travelocity.
“The acquisition of EpikOne is a case where the sum of the parts will definitely be greater than the whole,” said Rick Gibbs, president and chief technology officer at Dealer.com. “We have already strategically redeployed EpikOne’s employees throughout Dealer.com – to maximize their immediate impact on the business and expedite product development.”
“We are very pleased to join forces with Dealer.com, the clear leader in automotive digital marketing. We built EpikOne as generalists working with some of the world’s best-known brands, but now look forward to focusing on the auto industry, where the opportunities and rewards for those who truly excel online remain very substantial,” said Dave Winslow, co-founder of EpikOne and intelligence chief at Dealer.com.