IRVINE, Calif. — Autobytel Inc.’s launch of its redesigned Website on Thursday represents the first phase of a multi-pronged initiative to reach a broader consumer audience. The site touts new colors, updated graphics, nearly 1 million vehicle images, user-friendly navigation and new customization tools designed to allow users to personalize their online shopping and buying experience.

"Producing this enhanced consumer experience enables us to better connect interested buyers with the thousands of dealers in our network," said Jeffrey H. Coats, company president and CEO.

The new site allows consumers to research information on new and used vehicles, explore purchasing or leasing options, search dealerships and engage with other Website visitors. Consumers also can customize the site to save their research, favorite articles and photos or create a profile to manage vehicles they currently own using the MyGarage tool.

"Consumers were very direct in telling us their desire to find what they want, when and where they want it," Coats said. “The first phase of our new site is just one step in providing today's automotive shopper with the kind of information, navigation and tools they told us they wanted and expect in a site like ours."

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