HOFFMAN ESTATES, ILL. — ADP Digital Marketing, a business unit of ADP Dealer Services, announced it has released PowerSEO, a solution that offers service and tiered enhanced reporting to Cobalt customers. PowerSEO includes access to trained SEO specialists who will ensure that each automotive Website is optimized to support the goals and objectives of the dealership, according to ADP.

“With PowerSEO, dealers will now be able to expand their SEO strategy to include all the pages and profit centers of their Website. For the more sophisticated dealer and dealer groups, this is a huge benefit,” said Paul Nagy, vice president of core solutions, Cobalt/ADP Digital Marketing.

PowerSEO provides dealers with ongoing monitoring and optimization of the Website, ongoing content management and business listing optimization, synchronization of dealer business information on online directories and an assigned SEO specialist who develops and executes the dealer’s SEO strategy, according to ADP.