RALEIGH, N.C. — myMobileDealer announced the launch of a mobile tool aimed at eliminating the barrier between consumers and car dealerships. The mobile-centric solution is designed to help with the vehicle-buying process and provide a direct communication channel between the dealership and its customers after the vehicle has been delivered.

"Dealer apps shouldn't merely recreate the same content that is already available on a dealership's Website; they should be designed from the ground up as powerful tools that generate new revenue and keep customers engaged," said Nick Genty, CEO.

myMobileDealer offers a dual-mode platform that provides separate modules for customers and dealership staff within a single application, according to the company. The app's dealership mode provides guidebooks from Kelley Blue Book and Black Book, and integration with CARFAX and AutoCheck. It also offers pricing trends, vehicle invoices, sales tools and the ability to directly communicate with their customers via push notifications.

The customer mode enables dealership customers to schedule service appointments, view and print their entire service history, view owner’s manuals, make loan payments, find cheap fuel stations, stay informed of safety recalls and more, according to myMobileDealer. The app also utilizes VIN and QR barcode scanners to quickly decipher vehicle information.

"We've worked tirelessly to develop a solution that is completely customizable, fully integratable with your DMS system, and is ready within days of signing up," said John Dominic, president of product development. "Your dealership wasn't a cookie-cutter design, and your app shouldn't be either."

The entire app is controlled through a cloud-based dashboard, which allows instant changes to the application, according to myMobileDealer.

For more information, visit www.myMobileDealer.com.