NORFOLK, Va. — Dominion Dealer Solutions (DDS) announced the launch of its integrated Inventory Management system. It combines inventory data, analytics and merchandising.

The system provides real-time data integrations with the company’s marketing products and integrates customer information from DDS’ CRM directly to customer inventory. The integration provides Internet or lot shoppers with real-time updates on available make, model, year and trim information.

Through the system, dealers can transfer applicable vehicle information into customer records, including test drives, write-ups, trade-in information, customer visit details and gross profit information, according to DDS. The product features readily available in-stock and stock images, electronic vehicle brochures and vehicle videos at no additional cost to the company’s current customers.

“This release is an evolution in our development effort to support the growing and changing needs of our dealers,” said Sean Conley, general product manager for DDS. “With our recent enhancements and integrations, we are confident we are delivering to dealers the most intelligent and comprehensive solution to manage inventory in one web-based application.”

The Inventory Management product also integrates with Dominion's equity alerts application, DealerAlerts. The new integration enables dealers to source vehicles through their current customer base. Dealers also can select "my customers" inventory just as they would to view inventory from other sources.

When a dealer selects "my customers,” they will be alerted to customers with positive equity and can access equity applications for more detailed customer information. Those customers currently using inventory management analytics through Dominion will see this as an added option in the company’s Sourcing tool.

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