NEW YORK — Sirius XM Radio announced the launch of Service Lane, a new program that provides a complimentary two-month SiriusXM subscription to qualifying customers who have their satellite radio-equipped vehicles serviced at participating auto dealerships.
"Service Lane is being embraced by dealers as a way to show their appreciation to service customers. It provides them with the opportunity to give qualifying original and subsequent vehicle owners access to SiriusXM's unparalleled lineup of commercial-free music, premier sports, comedy, news, exclusive talk and entertainment," said Joe Verbrugge, SiriusXM’s senior vice president and general manager of automotive remarketing and retail sales.
Service Lane builds on the success of the SiriusXM Pre-Owned Vehicle program, which has surpassed 10,000 participating dealers across the country. Now, SiriusXM and participating dealerships are able to reach many more owners with satellite-equipped vehicles.
Dealers interested in enrolling in the Service Lane Program or the SiriusXM Pre-Owned Vehicle Program can sign up at no cost at www.siriusxmdealerprograms.com.