DAYTONA BEACH, Fla. — DMEautomotive (DMEa), a results-based automotive marketer, this week launched DMEinsights, a customer loyalty analytics system designed to drive dealership service marketing. According to officials, it provides the framework needed to build sustainable customer loyalty.

“Service center revenue is the lifeblood of today’s dealerships. Almost 60 percent of a dealership’s service center revenue comes from just 23 percent of its loyal customers, so a focus on growing and retaining a loyalist customer base is mission critical,” said Mike Walther, president and CEO of DMEautomotive. “Until now, the industry has lacked a truly comprehensive, actionable system for measuring customer loyalty. Designed to quickly deliver powerful and focused retention and loyalty analytics, DMEInsights is the first system to fill that void.”

In addition to performance reports at each stage of the customer lifecycle, DMEInsights helps dealerships and dealer groups identify the diverse components that drive retention and loyalty. The system enables the user to view performance from several different perspectives that contribute to overall dealership performance.

DMEInsights is available immediately. Dashboards are free to all current DMEa Journey customers. For more information, visit