FLORENCE, Ala. — Amazon has entered the vehicle-shopping business with the launch of Amazon Vehicles. However, the company stopped short of saying it's looking to compete against third-party lead sites like Cars.com, TrueCar, and Edmunds.com,
The ecommerce site's press release described the new offering as a car research destination and automotive community "that helps customers get the information they need when shopping for vehicles, images, videos, and customer reviews." Users will be able to search for cars or browse by year, make, model, customer rating, MPG, towing capacity, and more. Users can also ask other car owners questions about their vehicle.
“Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way,” said Adam Goetsch, director of automotive at Amazon.com. “Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.”
The webpage is an extension of the Amazon Automotive store, which enables customers to add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle.