MISSION, Kan. — VinSolutions (div. Cox Automotive) announced the impending release of Connect Automotive Intelligence, a new facet of the company’s Connect CRM platform. The solution was designed to help dealers better act on customer engagement and data by analyze customer communications and behaviors to provide dealers with insights on the best opportunities and how to engage them to deliver a more personalized experience.

VinSolutions is currently piloting the product, which includes three new artificial intelligence-enabled tools for Connect CRM: “Engagement Strength,” ”Sentiment Analysis” and “Buying Signals.”

“Dealers are at a turning point in the industry, where delivering on a personalized and efficient customer experience will be critical to ensuring long-term profitability and lifelong customers,” said Lori Wittman, senior vice president of dealer software solutions at Cox Automotive. “VinSolutions is investing big in Connect Automotive Intelligence to bring together technology and powerful integrations to ensure dealers have the insights they need to create the tailored experience consumers expect today.”

Visit VinSolutions at Booth 2121S at NADA Show 2019.