MISSION, Kan. — VinSolutions and Infiniti announced an integration between Infiniti’s ICAR-X Sales app and VinSolutions’ Connect CRM. Combining the two databases gives retailers “unabridged” access to key customer information from one centralized source and the ability to offer a seamless online to instore experience that clients prefer, executives said.

“Infiniti retailers know utilizing comprehensive data takes the guesswork out of creating a successful client experience, but want a convenient single-source collection process that complements the efficiency they’re trying to achieve with their clients,” said Lori Wittman, general manager of VinSolutions and senior vice president of Dealer Software Solutions at Cox Automotive. “With this communication between databases, ICAR-X is greater than the sum of its parts, and delivers on its promise to improve the showroom sales and data delivery processes to enhance Infiniti client interactions.”

The integration offers retail staff access to VinSolutions Connect CRM and Infiniti databases from a single portal. Sales consultants can search and enter data once in both systems without the need for double entry. ICAR-X Sales also helps retailers solve problems with information accessible at their fingertips, all according to the announcement.

“Clients are becoming more inclined to prefer a retail experience that marries the convenience of digital with the tangible showroom experience, whether starting the process online or in a showroom” said Matt Wilson, director of Infiniti Global Client Experience. “ICAR-X Sales has already given staff at several Infiniti retailers using VinSolutions Connect CRM the ability to access the most up-to-date client data from a single source, paving the way to the coveted digital showroom experience that has proven to increase client satisfaction.” 

Read: Study: Dealers and Car Buyers Want New Tech, Dealership Staff Resistant

Originally posted on Auto Dealer Today

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