FI showroom red and grey logo
MenuMENU
SearchSEARCH

Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

January 5, 2021
Sonsio and Evolution by Dent Wizard Complete Merger to Better Serve the Vehicle Protection and Warranty Markets

The merger creates a leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America.

2 min to read


DENVER – Sonsio LLC, a leading provider of vehicle protection and warranty programs to the automotive aftermarket, recently announced its merger with Evolution, Dent Wizard’s F&I vehicle protection division. The merger, effective January 1, 2021, creates the leader of services, expertise, experience and geographic reach in the vehicle protection and warranty markets in North America. The combined company will operate under the “Sonsio Vehicle Protection” brand. 

The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.

Ad Loading...

David Jones, Sonsio’s president & CEO, will remain CEO of the newly integrated company. Lindsey Bird, the division president of Evolution, will serve as the president of Sonsio. With this union the company will have customer service locations in Denver, Phoenix, and St. Louis. Additionally, Sonsio will continue to service their appearance protection products through Dent Wizard’s network of technicians. 

Together, the combined organizations will serve more than 74,000 locations across all 50 states, Canada, and Puerto Rico. Sonsio will now be able to deliver a more extensive lineup of protection products for both new and aftermarket vehicles, increasing the company’s ability to drive value to partners through improved customer retention, new customer acquisition, and increased profitability.  

“Many of our relationships stretch out 5, 10, and 20+ years. We credit this longevity to our ability to quickly and expertly adjudicate claims, manage risk, and customize solutions to help our partners achieve their goals,” said Jones. “With our newly expanded organization, we will be able to offer an even more robust range of solutions to the marketplace.” 

“We could not be more excited about the future,” said Bird. “The merger of these companies will allow us to expand our resources to better serve both our existing and future customers, dealers, and consumers with the highest level of customer satisfaction, attention to detail, and quality services.”

Read: DealerSocket Launches All-New Service Scheduler for Dealership Sales and Service Departments

More F&I

Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Ad Loading...
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →
Photo of executive in a sports coat and glasses
Industryby StaffJuly 2, 2026

Amplify 2026 Billed as Turning Innovation Into Results

Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.

Read More →
Ad Loading...
Woman standing on stage smiling.
F&Iby Lauren LawrenceJuly 1, 2026

Own Your Outcome: F&I in the Digital Customer Journey

Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.

Read More →
$100 bill and magnifying glass on top of paper that says insurance policy terms and conditions.
F&Iby Lauren LawrenceJune 29, 2026

Tariffs Could Raise Insurance Premiums

As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.

Read More →
Red toy car sitting on top of coins.
Auto Financeby Lauren LawrenceJune 24, 2026

Smaller Loans, Longer Terms

The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.

Read More →
Ad Loading...
Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →