Ford Used-Car Sales Surge an Anomaly
Dealers say 14-day guarantee helped fuel industry-rare increase.
Ford added a 14-day money-back guarantee to the 2-year-old Blue Advantage program this year, fueling sales, dealers say.
IMAGE: Ford
Ford is going against an industry grain with a surge in used-car sales through its Ford Blue Advantage program, Automotive News reports.
As industrywide preowned vehicle sales are on pace to fall this year from 2021, the approximately 1,400 dealers who are part of the program cite a 15% year-over-year increase in used-car sales through October, some individual dealers seeing as high as 40% jumps, the publication says. That contrasts with a 12% U.S. industrywide decline.
Dealers have leaned on used-car sales during the pandemic as new-car inventories shrunk and manufacturer incentives waned.
Ford added a 14-day money-back guarantee to the 2-year-old Blue Advantage program this year, fueling sales, dealers say. Inventory includes non-Ford models.
READ MORE: CPO Sales to See Double-Digit Percentage Decline in 2022
Originally posted on Auto Dealer Today
More F&I
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →