Ford Gets Into the Bike Business
Automaker launches electric bicycles tied to two of its legacy brands.

The anniversary-edition of the Mustang e-bike will be sold through Ford dealers.
Ford
It looks like Ford dealers may be switching to two wheels for some sales.
As Ford downshifts its electric vehicle production due to subdued demand, it's introduced two electric bicycles inspired by the Mustang and the Bronco, both of which it launched in the 1960s.
In a partnership with e-bike maker N+, the Detroit-area automaker launched the Bronco eBike and two Mustang electric bikes, one a limited-edition 60th anniversary model to celebrate the milestone of its car namesake.
A press release on the new bicycles indicates the anniversary Mustang model will be sold exclusively through Ford dealerships. The other models are being sold only online at www.ford-bikes.com.
“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” said Ford Global Brand Licensing Manager Tyler Hill in the release. “These new eBikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”
The Bronco model, in a nod to its SUV counterpart, is designed for any type of terrain and has a “motorcycle-inspired” seat. Its manufacturer suggested retail price is $4,500, with a $390 option for alternative colors.
Ford says the Mustang features sportscar-like handling. It starts at $4,000 and has the same color option add-on.
The automaker said deliveries are scheduled to take place this year.
N+ styles itself as a “micromobility” innovator.
“We believe Micromobility will go the same way as the motor vehicle over the last 100 years, inspiring the creation of famous marques such as the Ford Mustang, Mercedes-AMG, McLaren F1,” it says on its website, “iconic performance cars from brands that were motivated by a passion for driving performance.”
It says it partners with Formula One race teams to apply their vehicles’ technologies to its e-bikes, including Mercedes-branded models.
Originally posted on Auto Dealer Today
More Industry

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
UN Advances Fully Autonomous Vehicle Framework
While such cars aren’t on the public market yet, the United Nations established a safety-focused regulatory framework that's endorsed by the U.S.
Read More →
Another Carmaker Embraces Robots
Mitsubishi and a Japan-based startup plan to make humanoids at a home-country factory to use in auto manufacturing and to sell to others.
Read More →
Auto Workforce Impacted by Skills Gaps
The transition to electric vehicles has impacted the automotive workforce in many ways, including the need for education and skills training on emerging technologies.
Read More →
Auto Group Transitions to Employee Ownership
An Ohio-based automotive group transitioned to 100% employee ownership, or an Employee Stock Ownership Plan, with the stated intent of supporting its legacy and growth.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Early Service Introductions
In this video, Josh Krach explains how early service introductions can help each department in the dealership.
Read More →
Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →