FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Seat Quality Takes a Hit

Satisfaction down slightly for key feature that can be too technical for many

August 20, 2025
Auto Seat Quality Takes a Hit

Some consumers might say their cars' seats aren't fit for a dog - too complicated, uncomfortable and the like, the survey found.

Credit:

Pexels/Erik McIean

2 min to read


Car seating is a bit of a pain in the you know what, according to recently polled auto consumers.

As vehicles get more and more sophisticated, basic features such as seat quality still hold significant sway in consumers’ minds, and getting too technical with them can lead to frustration, the research reveals.

Ad Loading...

The J.D. Power survey of nearly 93,000 vehicle buyers and lessees in their first 90 days of possession found seating quality suffered a slight decline. Problems in the category, which includes seat belts, saw their first increase in nine years, the company found.

Seats, while not being the sexiest thing in a car by any means, have an outsize affect on overall consumer experience, according to J.D. Power.

"Seat and powertrain are the two categories that most influence vehicle appeal and satisfaction," said its senior manager of auto benchmarking and mobility development, Lisa Boor in a press release on the study findings.

Consumers most often complain of seat range adjustment, headrest comfort, and seat material scuffing or soiling, and cited problems increased for all three. In fact, those and related design issues comprised eight of the top 10 seating complaints.

More consumers are expressed concern about seating controls, saying they’re too complicated or hard to operate, including memory and massage features. Both mass-market and luxury auto consumers are experiencing such issues.

Ad Loading...

The study report includes seating data for all models sold in the U.S.

DIG DEEPER: Back Seats Less Safe, New Tests Find

More Showroom

Two women in car, one driver and one passenger. View of windshield and road ahead.
Showroom•by Lauren Lawrence•November 4, 2026

Making the Safe Choice

Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice

Read More →
The front of a red Audi SUV parked between two black cars.
Showroom•by Lauren Lawrence•November 2, 2026

Inventory Holds Steady

September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.

Read More →
Two Mercedes key fobs on a key chain
Showroom•by Hannah Mitchell•October 26, 2026

October Auto Sales Fall With the Leaves

A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.

Read More →
Ad Loading...
Green road sign that says California Ave
Showroom•by Lauren Lawrence•October 21, 2026

California Sees Quarterly Gains

California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.

Read More →
Silver Subaru STI parked in lot.
Showroom•by Lauren Lawrence•October 14, 2026

New-Vehicle Prices Stay Put

Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.

Read More →
White electric vehicle parked at charging station.
Showroom•by Lauren Lawrence•October 12, 2026

EV Buyer Consideration Shifts

What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'

Read More →
Ad Loading...
Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →