FI showroom red and grey logo
MenuMENU
SearchSEARCH

Credit Unions Take Vehicle Finance Spotlight in Q4

The category grabs greater share of market as consumers look to save money in challenging financial conditions.

by Melinda Zabritski
April 15, 2023
Credit Unions Take Vehicle Finance Spotlight in Q4

IMAGE: Pexels/Mikhail Nilov

3 min to read


As interest rates rise, consumers appear getting savvy when shopping for the best rate possible and looking to their it unions for financing. In fact, in the last quarter of 2022, credit unions reached record-high market share in automotive finance becoming the largest lender for total automotive originations at 26.85%. They were closely followed by banks, at 25.81%, captives, at 24.4%, finance companies, with 12.03%, and buy-here-pay-here/other, at 10.91%.

While credit unions have always played a large role in he used-vehicle finance market, reaching such high levels of total finance market share demonstrates how they are also gaining more of a presence in new-vehicle financing.

Ad Loading...

In the fourth quarter, captives still took the lion’s share of new-vehicle financing, at 48.38%, a year-over-year decrease from 51.64%. Banks saw an even more significant decrease, dropping from 29.74% to 23.71. Credit unions came in to make up that difference, jumping from 13.73% of new-vehicle financing to 20.32%.

The growth was spurred on by credit unions’ low interest rates, which, in some cases, were more than a full percentage point lower than other lenders. For new-vehicle loans, credit unions were nearly on par with captives at 5.49% and 5.45%, respectively. Looking at other lenders, banks clocked in at 7%, followed by buy-here-pay-here/other lenders and finance companies at 9.38%.

For used-vehicle financing, credit unions offered the lowest average interest rate, at 7.03%, followed by captives at 9.25%, banks at 9.34%, buy-here-pay here/ others at 11.2%, and finance companies at 19.17%.

Average Monthly Payments Spike

One of the more immediate impacts of recent interest rate increases is a jump in average monthly payments for both new- and used-vehicle loans. The average monthly payment for a new-vehicle loan reached $716 in the fourth quarter, up year-over-year from $646, while the average monthly payment for a used-vehicle loan increased from $490 to $526 during the same time frame.

Ad Loading...

Average vehicle loan amounts also increased, though not as dramatically as in recent quarters. The average new-vehicle loan amount increased 4.04% year-over year, or just over $1,600, reaching $41,445. The average loan amount for used vehicles saw much smaller growth than it had in recent quarters, increasing just $378 year-over-year to reach $27,768.

Loan terms appeared to stabilize, with the average term for a new-vehicle loan decreasing year-over-year from 69.64 months to 69.44 months. The average used-vehicle loan term saw a slight uptick, from 67.35 months to 68.01 months year-over-year. With interest rates continuing to rise, that could change in upcoming quarters as consumers look to manage their monthly payments.

SUVs Still Popular

Another underlying driver in the rise in average vehicle loan amounts and monthly payments is consumers’ growing penchant for larger vehicles, like SUVs and pickup trucks. SUVs comprised 60.74% of new-vehicle financing in the fourth quarter, up year-over-year from 59.10%. Sedans also saw growth for the first time in a while, moving from 17.69% to 18.26% of new-vehicle financing year-over-year. Pickup trucks decreased from 17.89% to 15.98%.

SUVs and trucks tend to have much higher average monthly payments: $896 for a Ford F-150 in the fourth quarter – notably higher than the overall average of $716. The Silverado 1500 and Jeep Wrangler Unlimited showed similar trends, with average monthly payments of $827 and $854, respectively. One way for consumers to manage monthly payments is to opt for a lease instead of a loan. On average, a lease monthly payment was $138 less than a loan. The difference is even greater for some larger vehicles, such as the Ford F-150, which has an average disparity of $336.

Ad Loading...

As we move further into 2023, there are many important attributes to pay attention to, such as rising delinquency levels, as average loan amounts stabilize and inventory challenges continue to level out. If interest rates continue to rise, average terms may also continue to stretch out. Leveraging data to keep a pulse on industry trends will help lenders and dealers make the most strategic decisions in the days to come.

 

Subscribe to Our Newsletter

More Auto Finance

$5 bill poking out of blue jeans pocket
Auto Finance•by Hannah Mitchell•October 14, 2026

Interest Rates Further Squeeze Auto Consumers

Last month’s hike and a potential second increase this month add to a growing list of inflation woes that could continue to dent overall car sales.

Read More →
Staircase with no rails next to red-painted wall
Auto Finance•by John Tabar•October 8, 2026

Mind Your Process

Consistent steps taken in various aspects of the F&I office can make valuable differences over time, similar to an outline for a best-selling book.

Read More →
Scrabble letter tiles spelling fraud
Auto Finance•by Gil Van Over•September 30, 2026

Top Five Credit Application Fraud Flags

Compliance audits regularly reveal bad habits that can lead to fraud charges and should have been stamped out decades ago.

Read More →
Ad Loading...
Paper money, car key fob and calculator
Auto Finance•by Hannah Mitchell•September 14, 2026

More Auto Loans for the Taking in August

Riskier categories were on the uptick for the month as lenders loosened access in several areas while balancing out the exposure in another, Cox Automotive reported.

Read More →
A fan of $100 bills sitting on a white envelope
Auto Finance•by Hannah Mitchell•August 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Ad Loading...
man sitting at desk using a calculator
Auto Finance•by Lauren Lawrence•August 10, 2026

Auto Refi Savings Surge

Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.

Read More →
Tiny toy car in front of small stacks of coins
Auto Finance•by Hannah Mitchell•August 5, 2026

Subaru Enters Lending Business

The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.

Read More →
Man climbing ladder in front of mountain landscape.
Auto Finance•by Lauren Lawrence•August 3, 2026

Positive Equity Reaches Record High

Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.

Read More →
Ad Loading...
Photo of document next to calculator and inkpen
Auto Finance•July 20, 2026

Dealerships Are Paying the Price for Extended Car Loans

Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.

Read More →